Dezi Universal Wall Primer

Our eco-friendly wall primer is formulated to give your walls a perfect foundation while ensuring safe and lasting protection.

✅ Eco-Friendly & Safe Formula
✅ Superior Grip for Stronger Paint Hold
✅ Smooth, Even Surface for Painting
✅ Boosts Paint Life & Wall Protection

Ideal for both interiors & exteriors, it prepares walls for a flawless finish that keeps your paint vibrant and durable.

Product Benefits

Fine & Safe

Our Eco-Friendly Wall Primer gives super-fine finishing when applied to the wall. Further, as it uses no chemical, it is ultra safe to those who are sensitive to chemical fumes.

Stabilises

It is one of the best available primers in the market, best suitable to handle old porous surfaces. It mixes well and forms a bond with the wall that further gives a satisfying finish and hold.

Interior/Exterior

This product has been specially formulated that makes it easy to mix and apply. It gives ultra finish when applied to both interior and exterior surfaces.

Eco-Friendly Innovation

Our paints are crafted using non-toxic, sustainable materials—safe for your family, pets, and the planet. 100% made in India with pride.

Long-Lasting Protection

Enjoy rich, fade-resistant shades that beautify your space while protecting walls from weather, moisture, and dust—durability meets brilliance in every stroke.

Low VOC Formulation

Experience healthier indoor air with our low-VOC, odor-free formulations. Perfect for quick renovations without the harmful fumes or long waiting periods.

who we ARE

ECO-FRIENDLY PAINT EXPERTS

Paints for a Brighter, Greener Home.

A FRESH COAT IS ONE THING, A FRESH PERSPECTIVE IS ANOTHER.

WHAT WE DO

ECO-FRIENDLY PAINTS
FORMULATED TO ELEVATE YOUR SPACE

Our team takes the time to understand your home, your style, and the planet.

Creative Colour Planning Expertise

We don’t just paint — we help you bring your vision to life. From selecting the right shades to creating beautiful themes, we turn ideas into vibrant spaces.

Eco-Friendly, Healthier Homes

Our paints are low-VOC, safe for your family, and kind to the planet. Enjoy vibrant colours without compromising on health or sustainability.

Lasting Quality, Brilliant Finish

We use advanced formulations to ensure your walls look stunning and stay protected for years. Beauty that endures, inside and out.

Creative Colour Planning Expertise

We don’t just paint — we help you bring your vision to life. From selecting the right shades to creating beautiful themes, we turn ideas into vibrant spaces.

Eco-Friendly, Healthier Homes

Our paints are low-VOC, safe for your family, and kind to the planet. Enjoy vibrant colours without compromising on health or sustainability.

Lasting Quality, Brilliant Finish

We use advanced formulations to ensure your walls look stunning and stay protected for years. Beauty that endures, inside and out.

ABOUT US

Kridhaa – The Creative Harmony of Strategy & Soul

Derived from Krishna (the strategist, communicator, and visionary) and Radha (the muse, the emotive force, and the symbol of devotion), Kridhaa stands for the union of intellect and emotion, logic and longing, strategy and storytelling. Kridhaa exists at the confluence of: — Strategy & Creativity — Logic & Emotion — Innovation & Intuition We guide brands to their higher purpose through clarity, creativity, and connection.

Krishna — The Strategist, Communicator, and Cosmic Diplomat

Maya (Master of Illusion): Ability to create immersive brand experiences and captivating narratives Sarathi (Charioteer & Guide): Brand strategy leadership and guidance in complex markets Chakradhaari (Wielder of the Sudarshan Chakra): Precision in creative execution and agile problem-solving Madhurvani (Sweet-tongued): Mastery in communication, storytelling, and brand tone Leela (Divine Play): Playful innovation, creative risk-taking, joyful experimentation Yogeshwara (Lord of Balance & Integration): Holistic brand-building that harmonizes purpose, performance, and profit

Radha — The Muse, Devotee, and Eternal Inspiration

Bhakti (Devotion): Deep client empathy and wholehearted commitment to each brand journey Rasa (Aesthetic Essence): Elevated creative taste, emotional intelligence, and aesthetic sensitivity Shringara (Divine Love & Beauty): Sophisticated brand design and aspirational positioning Anurag (Love that Transcends): Building enduring emotional connections between brands and audiences Prakriti (Nature / Expression): Organic brand storytelling, rooted in authenticity and soul Silent Strength: Quiet resilience and creative clarity in the face of changing trends or crises

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