Dezi Wood White Primer

Our premium Wood White Primer is specially formulated to provide wooden surfaces with a smooth and reliable base, ensuring long-lasting paint adhesion and enhanced durability.

✅ Strong Adhesion for Wooden Surfaces
✅ Smooth & Even Base for Painting
✅ Protects Wood from Moisture & Stains
✅ Enhances Paint Life & Finish Quality

Ideal for all types of wooden furniture, doors, and fixtures, it ensures your wood stays protected while giving a flawless foundation for the perfect paint finish.

Product Benefits

Strong Adhesion

Dezi Wood White Primer is specially designed to penetrate wooden surfaces and provide excellent adhesion, ensuring paint holds firmly for years.

Smooth Base

It creates an even, smooth surface by covering wood grains and minor imperfections, preparing furniture, doors, and fixtures for flawless finishing.

Interior/Exterior

Suitable for both interior and exterior wooden applications, it provides lasting protection against moisture, stains, and environmental factors.

Enhanced Paint Finish

By improving paint adhesion and coverage, it enhances the final appearance of topcoats, giving them a vibrant and professional finish.

Protects Wood

It safeguards wood from moisture damage, fungus, and surface deterioration, ensuring long-lasting strength and durability.

Long-Lasting Performance

With its high-quality formulation, it guarantees strong bonding, superior coverage, and reliable performance, making it an ideal choice for wood care.

Eco-Friendly Innovation

Our paints are crafted using non-toxic, sustainable materials—safe for your family, pets, and the planet. 100% made in India with pride.

Long-Lasting Protection

Enjoy rich, fade-resistant shades that beautify your space while protecting walls from weather, moisture, and dust—durability meets brilliance in every stroke.

Low VOC Formulation

Experience healthier indoor air with our low-VOC, odor-free formulations. Perfect for quick renovations without the harmful fumes or long waiting periods.

who we ARE

ECO-FRIENDLY PAINT EXPERTS

Paints for a Brighter, Greener Home.

A FRESH COAT IS ONE THING, A FRESH PERSPECTIVE IS ANOTHER.

WHAT WE DO

ECO-FRIENDLY PAINTS
FORMULATED TO ELEVATE YOUR SPACE

Our team takes the time to understand your home, your style, and the planet.

Creative Colour Planning Expertise

We don’t just paint — we help you bring your vision to life. From selecting the right shades to creating beautiful themes, we turn ideas into vibrant spaces.

Eco-Friendly, Healthier Homes

Our paints are low-VOC, safe for your family, and kind to the planet. Enjoy vibrant colours without compromising on health or sustainability.

Lasting Quality, Brilliant Finish

We use advanced formulations to ensure your walls look stunning and stay protected for years. Beauty that endures, inside and out.

Creative Colour Planning Expertise

We don’t just paint — we help you bring your vision to life. From selecting the right shades to creating beautiful themes, we turn ideas into vibrant spaces.

Eco-Friendly, Healthier Homes

Our paints are low-VOC, safe for your family, and kind to the planet. Enjoy vibrant colours without compromising on health or sustainability.

Lasting Quality, Brilliant Finish

We use advanced formulations to ensure your walls look stunning and stay protected for years. Beauty that endures, inside and out.

ABOUT US

Kridhaa – The Creative Harmony of Strategy & Soul

Derived from Krishna (the strategist, communicator, and visionary) and Radha (the muse, the emotive force, and the symbol of devotion), Kridhaa stands for the union of intellect and emotion, logic and longing, strategy and storytelling. Kridhaa exists at the confluence of: — Strategy & Creativity — Logic & Emotion — Innovation & Intuition We guide brands to their higher purpose through clarity, creativity, and connection.

Krishna — The Strategist, Communicator, and Cosmic Diplomat

Maya (Master of Illusion): Ability to create immersive brand experiences and captivating narratives Sarathi (Charioteer & Guide): Brand strategy leadership and guidance in complex markets Chakradhaari (Wielder of the Sudarshan Chakra): Precision in creative execution and agile problem-solving Madhurvani (Sweet-tongued): Mastery in communication, storytelling, and brand tone Leela (Divine Play): Playful innovation, creative risk-taking, joyful experimentation Yogeshwara (Lord of Balance & Integration): Holistic brand-building that harmonizes purpose, performance, and profit

Radha — The Muse, Devotee, and Eternal Inspiration

Bhakti (Devotion): Deep client empathy and wholehearted commitment to each brand journey Rasa (Aesthetic Essence): Elevated creative taste, emotional intelligence, and aesthetic sensitivity Shringara (Divine Love & Beauty): Sophisticated brand design and aspirational positioning Anurag (Love that Transcends): Building enduring emotional connections between brands and audiences Prakriti (Nature / Expression): Organic brand storytelling, rooted in authenticity and soul Silent Strength: Quiet resilience and creative clarity in the face of changing trends or crises

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